Most service businesses lose more revenue to missed follow-ups than to competitors. Yours might not — but it's worth knowing.

The Build Audit is a 30-minute working session that puts real numbers on the question — your call volume, your ticket sizes, your customer list. It costs nothing, and the ranked plan it produces is yours to keep whether or not we ever talk again.

Five questions worth answering this week — no audit required

What happens to a call that comes in after closing time — tonight? Ring it yourself and find out. Whatever answered (or didn't) is what every customer hears.
When a web or Google lead comes in, how long until a human responds? Leads answered within minutes book at several times the rate of a next-day callback.
How many customers are in your records — and when did they last hear from you? Past customers are the least expensive work you'll ever win. At most shops, nobody's contacted them since the last job.
How long does an estimate take to go out after the visit? Same-day quotes win bids. Check your own reviews — if customers mention waiting, so do their neighbors.
Which of these does your team already handle well? Genuinely — some businesses have this locked down. If that's you, you don't need an audit.

If those answers were all comfortable, close this tab with our blessing. If one of them stung, that's usually where the audit finds the biggest number.

How the audit works

Ten questions, about five minutesWhere the week goes, what software runs the shop, rough call volumes. Guesses are fine — they get sharpened on the call.
A 30-minute working callYour numbers, ranked by payback. It's a diagnosis, not a presentation — most of the talking is yours.
A one-page plan, within a dayEach opportunity with its estimated value and the assumptions behind it, so the math can be checked. Including what should stay exactly as it is.

What the plan includes

One page, usable with or without any further help:

The opportunities ranked by estimated payback — assumptions shown, so your accountant can check them
A recommended starting point, and what "working" would look like in 30 days
Three honest paths for each item: handle it in-house (with pointers on how), have it built, or leave it alone

Ground rules

The plan is the point

No pitch deck, no presentation. A proposal exists only if you ask what building something would cost.

"Not yet" ends it

No follow-up sequence, no check-ins. If the timing's wrong, the conversation is over until you reopen it.

People stay

Every plan names what should stay human. The aim is a team spending time on work that's worth their time.

If one of the five questions stung

The audit is free, takes 30 minutes, and the plan is yours regardless of what you decide afterward. Most people book it to get a second set of eyes on numbers they already suspected.

Email about a Build Audit Or reply to the email that brought you here — same place.

Who does the audit

Scott Armbruster — builds phone, follow-up, and customer-list systems for service businesses. Career spent shipping software for organizations from small operations to government agencies. The audit exists because every good engagement starts the same way: with the business's own numbers.